Following my Executive MBA class about “Personal Branding” with Dorie Clark (author of “Reinventing you”), and my In-Bound marketing class, I decided to start my own blog… not to reinvent myself, but rather to provide a reflection space sharing my concerns and reflections about the world we are living in, to shed some light (or darkness) about its current evolution, massive changes, never ending race to nowhere…and get some light (and some darkness as well) in return. Like my “Beyond Business” IE Brown Executive MBA motto… meaning, having a humane approach to business management and purpose, I would like this blog to propose a “Beyond Technology” vision… not focusing only on the “How” and the “What”, but mostly on the “Why”. Sometimes this might sound somehow dystopian, partisan, but understand it as an invitation for disruptive discussions 🙂